Thursday, 8 January 2015

21st day at No.1

On Wednesday, BOTFA decreased 25% from Tuesday to gross $1.45 million. It was down 76% from last Wednesday, as was the Return Of The King. By the end of its third full week it will have earned $227 million including over $28 million from this week. BOTFA is on track for an $11-13 million weekend.

Wednesday, 7 January 2015

Under $2 million on Tuesday

The Hobbit finale increased 9% on Tuesday to lead the daily box office yet again, with $1.93 million. It was down 76% from last Tuesday which is a better hold than The Return Of The King's 79% drop. Today BOTFA and ROTK's Tuesday grosses at the same point were separated by under $100,000! This shows the BOTFA is starting to rapidly hold up better than ROTK.

For its third full week in theatres, The Hobbit should earn around $28 million which would put it down 61% from the previous week. This is is line with the drops of The Two Towers and ROTK for the same week. Though for the weekend, BOTFA could earn over $12 million which would be closer to TTT's 41% weekend decline at the same point, compared to ROTK's 49%.

Tuesday, 6 January 2015

Back to (Middle) Earth

With the holiday season now over, The Hobbit: The Battle Of The Five Armies came back down to earth with a bump on Monday. It fell 66% from Sunday and 76% from last Monday to gross $1.78 million; surprisingly the daily AND weekly hold is better than all of the Lord Of The Rings movies at the same point. Even more impressive is that today, the 20th day of its run, is the first day that The Hobbit finale has dipped below $5 million!

BOTFA is still on course for a total around $280 million.

Sunday, 4 January 2015

No. 1 for third weekend

The Hobbit retained the top position at the box office for the third weekend running with $21.7 million during the New Year Holiday Weekend. The Battle Of The Five Armies was down a sharp 47% from last weekend which is more than The Return Of The King's 44% dip at the same point 9 years ago, but less than The Two Towers' 49% drop.

 Over the weekend, BOTFA experienced similar daily holds to ROTK and is now tracking 24% behind the pace of it. By this point ROTK and TTT had earned 77% of their final grosses; if this is the case for BOTFA too, then it would ultimately end up with $286.5 million, however it would have to hold up very well in the coming weeks. Considering it opened at the same date as the Lord Of The Rings films and later than the previous Hobbit films, it's more likely to hold up well like LOTR in January and February, and less like the first two Hobbits, though that's still a tough job to do.


International

The Hobbit earned $52 million internationally this weekend, bringing its foreign gross to $502 million. Add in its $221 million domestic earnings and it's worldwide total stands at $723 million, which makes it the fifth highest grossing film of 2014. Regardless of whether it reaches $1 billion or not, it will move up to number 2 by the end of its run.

Saturday, 3 January 2015

BOTFA passes $200 million

The Hobbit earned an estimated $8.4 million on The first Friday of 2015 bringing its 17 day total to $207.2 million. It decreased 10% from New Years Day, which is better than The Return Of The King's 17% daily decline and it was down 46% from last Friday, which is similar to ROTK's week-on-week drop of 44.5%.

For the weekend I stand by my earlier prediction of $22 million, which would be a 46% drop from last weekend. In comparison ROTK dropped 44%, however a $22 million weekend for BOTFA would be just 22% less than ROTK's third weekend. This would see The Battle Of The Five Armies keep 1st position at the box office for the third week running. By the end of the weekend, it shall've crossed the $220 million mark which would put it 24% behind the $290 million earned by ROTK at the same point.


International

Between Christmas and New Year, The Hobbit earned another $52 million across the rest of the globe to bring its overseas total to $458 million. It will cross the $500 million mark over the weekend to reach a worldwide total of over $700 million; $1 billion worldwide still appears to be within reach.

Friday, 2 January 2015

$71 million second week

On the first day of 2015, The Hobbit: The Battle Of The Five Armies increased 55% from New Years Eve to earn $9.3 million at the domestic box office. This daily percentage increase is weaker than 70% increase of The Return Of The King at the same point 9 years ago. It is also down 29% week on week, which is far larger than ROTK's weekly decline of just 9%, however this was to be expected with Christmas Day grosses being more inflated than usual a week ago.

So overall, BOTFA earned $71.8 million in its second full week in theatres. It was down just 22.6% from the previous week, which is a better weekly hold than any of The Lord Of The Rings movies at the same point, including ROTK's 24.7% decline.

The Hobbit is now just $1.15 million away from reaching $200 million. If it follows ROTK's pattern from here, it will earn $20 million this weekend, and $285 million by the end of its run. However since BOTFA's New Years Day gross was less inflated than ROTK's, it may hold up better over the coming weekend, resulting in a 3 day gross nearer to $25 million. In its 3rd full week in theatres, it will likely earn no more than $30 million.

Thursday, 1 January 2015

Happy New Year!

First of all, I'd like to wish everyone a very happy new year! 2014 has been a very good year for me, although not for the box office! This year was down 5% on 2013's record breaking year and the least amount of tickets were sold since 1995. Still, The Hobbit: The Battle Of The Five Armies will end up being the 3rd highest grossing film of 2014 domestically, and ranked 2nd worldwide, which is a great result.

BOTFA grossed $6 million on New Years Eve to remain in first place at the daily box office for the final day of the year. It was down 25% from Tuesday's gross, which is more than The Return Of The King's 22% decline, however BOTFA's Wednesday's gross was virtually unchanged from its Christmas Eve gross a week ago, as was ROTK's.


The Battle of The Five Armies in 2014

On Wednesday 17th December 2014, the last movie in The Hobbit film trilogy opened to $24.5 million, exactly 9 years after the opening day of the last movie in the Lord Of The Rings film trilogy. It opened 29% below the $34.5 million of The Return Of The King, by the end of its opening weekend is was pacing 28% behind ROTK's five-day frame, after its first 10 days it was 25% behind, and now, after 15 days its $189.5 million running total is 24% behind the $249.5 million 15 day total of ROTK's. This shows that The Battle Of The Five Armies is holding up better than ROTK, which puts it firmly on track for a $280+ million total. However, The Lord of The Rings movies held up better than the previous Hobbit films in January, so BOTFA's final cume largely depends on how well it holds up in January.

BOTFA is currently running on the high end of pre-release expectations and it looks to make another $100 million before the end of its run, which would be a fantastic result for the movie. It won't match An Unexpected Journey's $303 million, but it should earn considerably more than The Desolation of Smaug's $258 million. Internationally, China may provide The Hobbit with the boost to push it over the $1 billion mark, joining ROTK and AUJ.

Pre-release estimates:     $230-$300 million
Current prediction:          $285 million
Worldwide:                      $1 billion