Sunday, 4 January 2015

No. 1 for third weekend

The Hobbit retained the top position at the box office for the third weekend running with $21.7 million during the New Year Holiday Weekend. The Battle Of The Five Armies was down a sharp 47% from last weekend which is more than The Return Of The King's 44% dip at the same point 9 years ago, but less than The Two Towers' 49% drop.

 Over the weekend, BOTFA experienced similar daily holds to ROTK and is now tracking 24% behind the pace of it. By this point ROTK and TTT had earned 77% of their final grosses; if this is the case for BOTFA too, then it would ultimately end up with $286.5 million, however it would have to hold up very well in the coming weeks. Considering it opened at the same date as the Lord Of The Rings films and later than the previous Hobbit films, it's more likely to hold up well like LOTR in January and February, and less like the first two Hobbits, though that's still a tough job to do.


International

The Hobbit earned $52 million internationally this weekend, bringing its foreign gross to $502 million. Add in its $221 million domestic earnings and it's worldwide total stands at $723 million, which makes it the fifth highest grossing film of 2014. Regardless of whether it reaches $1 billion or not, it will move up to number 2 by the end of its run.

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