On the first day of 2015, The Hobbit: The Battle Of The Five Armies increased 55% from New Years Eve to earn $9.3 million at the domestic box office. This daily percentage increase is weaker than 70% increase of The Return Of The King at the same point 9 years ago. It is also down 29% week on week, which is far larger than ROTK's weekly decline of just 9%, however this was to be expected with Christmas Day grosses being more inflated than usual a week ago.
So overall, BOTFA earned $71.8 million in its second full week in theatres. It was down just 22.6% from the previous week, which is a better weekly hold than any of The Lord Of The Rings movies at the same point, including ROTK's 24.7% decline.
The Hobbit is now just $1.15 million away from reaching $200 million. If it follows ROTK's pattern from here, it will earn $20 million this weekend, and $285 million by the end of its run. However since BOTFA's New Years Day gross was less inflated than ROTK's, it may hold up better over the coming weekend, resulting in a 3 day gross nearer to $25 million. In its 3rd full week in theatres, it will likely earn no more than $30 million.
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