The Hobbit decreased just 19% from Tuesday to earn $0.206 million on Wednesday. This is a good hold amongst wide releases and was better than The Desolation Of Smaug's 25% daily decline at the same point. It was down a solid 37% from last Wednesday which is in line with Smaug's 35% weekly decline and better than An Unexpected Jouney's 46% drop.
The big test though, will come on Friday where it should aim for a gross between $0.4 million and $0.5 million, which would put it on track for a weekend between $1.7 million and $2.15 million.
Thursday, 29 January 2015
Wednesday, 28 January 2015
BOTFA passes $250 million
On 42nd day in theatre, The Battle Of The Five Armies passed the $250 million mark with a daily gross of $0.254 million. The Desolation Of Smaug reached this milestone in exactly the same amount of time, while An Unexpected Jouney made it in just 22 days.
Tuesday's gross represented an increase of 27% from Monday which is solid amongst LOTR and previous Hobbit films which all increased between 4% and 31% at the same point. However it was weak amongst other current wide releases; most of the 14 films showing in over 1000 cinemas experienced a daily increase of at least 35%.
This weekend is a real chance for The Hobbit to stabilise: $1.8 million would be a solid three day gross.
Tuesday's gross represented an increase of 27% from Monday which is solid amongst LOTR and previous Hobbit films which all increased between 4% and 31% at the same point. However it was weak amongst other current wide releases; most of the 14 films showing in over 1000 cinemas experienced a daily increase of at least 35%.
This weekend is a real chance for The Hobbit to stabilise: $1.8 million would be a solid three day gross.
Tuesday, 27 January 2015
Down 75% to 11th place
The Hobbit fell 75% from Sunday to earn just over $200,000 on Monday. This drop was fairly strong among wide releases: it had the 5th smallest decline out of 14 films. It also followed the pattern of the LOTR and previous Hobbit movies which all fell 74%-77%. There's a chance that BOTFA crosses the $250 million mark on Tuesday. A very early weekend prediction would be about $1.7 million.
Sunday, 25 January 2015
$2.8 million over 6th weekend
As predicted, The Battle Of The Five Armies earned $2.77 million over its sixth weekend to bring its total to $249.5 million. This represents a 43% from last weekend; this hold is in line with The previous Hobbit films over the same weekend: Jouney - 45% decline and Smaug - 42%, but more than the LOTR movies (34-37%).
Currently it is impossible to say whether BOTFA will pass Smaug's $258 million domestic gross. It will probably finish between $255 million and $260 million.
International
The Hobbit opened to a massive $49.8 million in China at the weekend. This is the highest three day opening for Warner Bros. in China ever! It was far larger than Smaug's $33 million opening, and in just three days it has almost eclipsed Journey's four week run of $50.2 million. It will certainly top Smaug's $77 million total and should easily earn way over $100 million there.
This puts BOTFA's international total at $617 million. China's opening means that its very likely to cross the $700 million barrier by the end of its run. However, when the domestic total is added in, it probably won't make $1 billion worldwide, but it will certainly come very close and earn more than Smaug's $960 million.
Currently it is impossible to say whether BOTFA will pass Smaug's $258 million domestic gross. It will probably finish between $255 million and $260 million.
International
The Hobbit opened to a massive $49.8 million in China at the weekend. This is the highest three day opening for Warner Bros. in China ever! It was far larger than Smaug's $33 million opening, and in just three days it has almost eclipsed Journey's four week run of $50.2 million. It will certainly top Smaug's $77 million total and should easily earn way over $100 million there.
This puts BOTFA's international total at $617 million. China's opening means that its very likely to cross the $700 million barrier by the end of its run. However, when the domestic total is added in, it probably won't make $1 billion worldwide, but it will certainly come very close and earn more than Smaug's $960 million.
Saturday, 24 January 2015
Reasonable Friday Gross
The Hobbit increased a respectable 105% from Thursday to earn $660,000 on its sixth Friday. It should earn about $2.8 million over the weekend which would be a 43% decline from last weekend, an identical drop to The Desolation Of Smaug at the same point. It remains unclear if it can top Smaug's $258 million cume.
Friday, 23 January 2015
$7.1 million in week 5
After earning $0.33 million on Wednesday and $0.32 million on Thursday, The Hobbit has ended the week with $7.09 million, which is down 44% from the previous frame. This drop is lower than The Desolation Of Smaug's 50% drop at the same point, but higher than all other LOTR/Hobbit films. It's total currently stands at $246.8 million.
This weekend it needs to earn at least $2.5 million to be in with a chance of topping Smaug's $258 million total. There's a chance that it could gross $3 million this weekend, which would be a solid 39% drop from last weekend.
This weekend it needs to earn at least $2.5 million to be in with a chance of topping Smaug's $258 million total. There's a chance that it could gross $3 million this weekend, which would be a solid 39% drop from last weekend.
Wednesday, 21 January 2015
Solid Tuesday hold
The Hobbit dropped a very solid 57% from Monday to earn $0.464 million on Tuesday. This is far better than the 65%+ drops of The Lord Of The Rings and the 62% and 65% drop of The Desolation Of Smaug and An Unexpected Journey respectively. It was down a sharp 54% from last Tuesday, which is worse than all of the LOTR/Hobbit movies apart from Smaug (59%).
Altogether in its fifth full week in theatres, The Hobbit should've earned about $7.2 million, which would be a 43% decline from last week. This is better than Smaug's 50% drop. This weekend BOTFA could earn up to $3 million which would be a solid 39% drop from the weekend before.
Altogether in its fifth full week in theatres, The Hobbit should've earned about $7.2 million, which would be a 43% decline from last week. This is better than Smaug's 50% drop. This weekend BOTFA could earn up to $3 million which would be a solid 39% drop from the weekend before.
Sunday, 18 January 2015
Another poor hold
TUESDAY UPDATE:
Actual show that over the 3 day frame, The Hobbit earned $4.9 million. On Monday it earned $1.07 million to bring the four day holiday total to $5.98 million. It's total currently stands at $245.66 million.
International
The Hobbit's foreign total is currently $558.6 million which pushes it past $800 million worldwide. It opens in China on Friday, and by the end of its run there it should hope to make at least $100 million.
SUNDAY UPDATE:
As predicted, The Battle Of The Five Armies earned $4.86 million over the weekend. The Hobbit should've stabilised this weekend due to the Martin Luther King holiday on Monday, however it was still down a significant 48% from last weekend; this is far more than the declines of all of The Lord Of The Rings movies (23-30%) and An Unexpected Jouney (33%) over the same weekend. The only good thing to come out of this is that it is an improvement over The Desolation Of Smaug's 54% drop at the same point.
By Monday it probably will have earned about $6 million over the four day weekend, for a total of $245.6 million. It will end up with around $260 million by the end of its run, meaning that it could earn less than its predecessor.
Actual show that over the 3 day frame, The Hobbit earned $4.9 million. On Monday it earned $1.07 million to bring the four day holiday total to $5.98 million. It's total currently stands at $245.66 million.
International
The Hobbit's foreign total is currently $558.6 million which pushes it past $800 million worldwide. It opens in China on Friday, and by the end of its run there it should hope to make at least $100 million.
SUNDAY UPDATE:
As predicted, The Battle Of The Five Armies earned $4.86 million over the weekend. The Hobbit should've stabilised this weekend due to the Martin Luther King holiday on Monday, however it was still down a significant 48% from last weekend; this is far more than the declines of all of The Lord Of The Rings movies (23-30%) and An Unexpected Jouney (33%) over the same weekend. The only good thing to come out of this is that it is an improvement over The Desolation Of Smaug's 54% drop at the same point.
By Monday it probably will have earned about $6 million over the four day weekend, for a total of $245.6 million. It will end up with around $260 million by the end of its run, meaning that it could earn less than its predecessor.
Saturday, 17 January 2015
$1.2 million on Friday
After earning $0.7 million on Thursday, The Hobbit finale increased 68% to earn $1.19 million on Friday. The daily increase was more than The Desolation of Smaug's 50% increase at the same point, but a far cry from An Unexpected Journey's 119% jump. It was down 52% from last Friday; in comparison Smaug was down 56% week on week and Jouney was down just 38%.
It will earn about $4.9 million for the weekend and $6 million over the four day frame. This would represent a 48% decline from last weekend. While this is another poor hold for The Battle Of The Five Armies, it is a at least better than the 54% drop that Smaug experienced over the same weekend last year. It remains unclear if BOTFA will pass the $258 million cume of Smaug.
It will earn about $4.9 million for the weekend and $6 million over the four day frame. This would represent a 48% decline from last weekend. While this is another poor hold for The Battle Of The Five Armies, it is a at least better than the 54% drop that Smaug experienced over the same weekend last year. It remains unclear if BOTFA will pass the $258 million cume of Smaug.
Thursday, 15 January 2015
Down 21% on Wednesday
The Battle Of The Five Armies took in $787,000 at the box office on Wednesday, down 21% from Tuesday. This is a larger daily decline than all of the Lord Of the Rings drops at the same point (14-18%), although in fairness their Tuesday grosses were far less inflated than BOTFA's. It also was a smaller daily drop than the previous Hobbit instalments on the Wednesday before the Martin Luther King Holiday weekend (22-24%). Interestingly, its gross this Wednesday was down by 43% from last Wednesday; the Return Of The King had exactly the same weekly decline at the same point in its run.
BOTFA should earn about $0.8 million today, meaning that this week it will've earned $12.7 million, which is a sharp 55% drop from last week. If it follows An Unexpected Journey's pattern over the weekend, it will earn $7.2 million over the three day frame, and $8.9 over the four day frame, However if it follows The Desolation Of Smaug's pattern, it will earn $4.9 over three days, and $6 million over four. Unfortunately BOTFA will earn closer to the latter, although there's no reason to suggest that it could earn a little more.
BOTFA should earn about $0.8 million today, meaning that this week it will've earned $12.7 million, which is a sharp 55% drop from last week. If it follows An Unexpected Journey's pattern over the weekend, it will earn $7.2 million over the three day frame, and $8.9 over the four day frame, However if it follows The Desolation Of Smaug's pattern, it will earn $4.9 over three days, and $6 million over four. Unfortunately BOTFA will earn closer to the latter, although there's no reason to suggest that it could earn a little more.
Wednesday, 14 January 2015
Healthy bump to $1 million
The Hobbit enjoyed a large daily increase of 39% on Tuesday to earn $1 million. In comparison the Retirn Of The King increased just 5% to earn $1.15 million, so the two finales were separated by just $150,000 on Tuesday. However, ROTK was down 43% from the week before, while BOTFA was down 48% from last Tuesday.
This weekend BOTFA should earn $6 million over the three-day frame, and up to $7.5 million over the four-day frame. If it doesn't earn close to this then it may not match its predecessor's $258 million.
This weekend BOTFA should earn $6 million over the three-day frame, and up to $7.5 million over the four-day frame. If it doesn't earn close to this then it may not match its predecessor's $258 million.
Tuesday, 13 January 2015
Back to 3rd on Monday
The Hobbit regained 3rd position at the box office on Monday with $0.72 million. It was down 73% from Sunday which is practically identical to the 5 previous movies at the same point; (their daily drops were 73%-75%). It was down a sharp 60% from last Monday which is a bigger weekly drop than the Return Of The King and The Two Towers: both 51%.
By the end of its run, The Battle of The Five Armies will end up with little more than The Desolation of Smaug's $258 million. If it follows its previous instalments from here, it should earn just over $260 million.
By the end of its run, The Battle of The Five Armies will end up with little more than The Desolation of Smaug's $258 million. If it follows its previous instalments from here, it should earn just over $260 million.
Sunday, 11 January 2015
4th place for 4th weekend
The Hobbit took a dive at the domestic box office this weekend. It declined a massive 57% to $9.4 million. The large drop is much steeper than all the Hobbit and Lord Of The Rings movies at the same point; they all fell by under 50%. It also meant that Into The Woods overtook The Battle Of The Five Armies for the weekend, so it had to settle for fourth place instead of third.
It's total of $236.5 million is now just 2% ahead of the $232 million 26 day take of The Desolation Of Smaug. If it doesn't stabilise over the upcoming holiday weekend, BOTFA may not stay ahead of DOS; it needs to earn at least $6 million to retain its chance of earning more.
International
The Battle Of The Five Armies earned $21.8 million this weekend to bring its overseas total to $545.5 million. It has now grossed $782 million worldwide which makes it the second highest grossing film of 2014. It's likely that the Hobbit's existing markets will get it fairly near to $900 million worldwide, but its chances of reaching $1 billion depend almost entirely on its performance in China, in which it'd have to earn at least $100 million. This isn't impossible but its not completely likely.
It's total of $236.5 million is now just 2% ahead of the $232 million 26 day take of The Desolation Of Smaug. If it doesn't stabilise over the upcoming holiday weekend, BOTFA may not stay ahead of DOS; it needs to earn at least $6 million to retain its chance of earning more.
International
The Battle Of The Five Armies earned $21.8 million this weekend to bring its overseas total to $545.5 million. It has now grossed $782 million worldwide which makes it the second highest grossing film of 2014. It's likely that the Hobbit's existing markets will get it fairly near to $900 million worldwide, but its chances of reaching $1 billion depend almost entirely on its performance in China, in which it'd have to earn at least $100 million. This isn't impossible but its not completely likely.
Saturday, 10 January 2015
A fatal plunge
The Hobbit: The Battle Of The Five Armies earned a disastrous $2.5 million on Friday which was an increase from Thursday by just 85% compared to the Return Of The King's 122% increase at the same point. It was down a crippling 70% from last Friday compared to ROTK's 65% weekly drop. That puts it on track for a weekend gross of under $10 million which would equate to sharp 55-60% drop from last weekend, far more than ROTK's 50% decline. It also means that The Hobbit is not guaranteed to take 3rd place this weekend, it will have to fight it out with Unbroken and Into The Woods for places 3,4 & 5; Into The Woods is most likely to come out on top.
In the bigger picture BOTFA should still top The Desolation Of Smaug's $258 million although not by a significant amount. The upcoming holiday weekend should help to stabilise it; The Lord of the Rings movies all dropped under 30% from this to that weekend, however that is easier said than done considering last years DOS declined a large 54% for the holiday weekend.
If BOTFA follows ROTK's pattern from here it will still earn over $280 million, but the far more likely outcome is that it holds up like the previous Hobbit instalments and barely makes $260 million.
In the bigger picture BOTFA should still top The Desolation Of Smaug's $258 million although not by a significant amount. The upcoming holiday weekend should help to stabilise it; The Lord of the Rings movies all dropped under 30% from this to that weekend, however that is easier said than done considering last years DOS declined a large 54% for the holiday weekend.
If BOTFA follows ROTK's pattern from here it will still earn over $280 million, but the far more likely outcome is that it holds up like the previous Hobbit instalments and barely makes $260 million.
Friday, 9 January 2015
Hobbit leads one last time
In what will be its last day atop the box office, The Hobbit earned $1.34 million. The final film in the Middle Earth saga has been at no.1 for 22 of the past 23 days: 5 more than An Unexpected Journey and 9 more than The Desolation Of Smaug!
BOTFA declined 7% from Wednesday; in comparison all the Lord of the Rings films had a 9% daily drop at the same point. It was also down 86% from last weeks inflated New Years Day performance, which is practically identical to The Return Of The King's 87% drop. For the whole week it earned $28.2 million which was off a significant 60.7% from the week before, however this steep drop was in line with ROTK's and TTT's weekly decline at the same point (60.4% and 61.5%). This week was lower than ROTK's equivelant $35.9 million week by just 21%.
The Hobbit finale's $227 million is pacing 24% behind ROTK. If it follows the Lord Of The Rings finale's pattern from here, it will earn about $285 million, however if it plays out more like The Hobbit films, $260-$270 million is a more likely cume.
Weekend prediction: $11.3 million
Weekly prediction: $15 million
Final gross prediction: $270 million
BOTFA declined 7% from Wednesday; in comparison all the Lord of the Rings films had a 9% daily drop at the same point. It was also down 86% from last weeks inflated New Years Day performance, which is practically identical to The Return Of The King's 87% drop. For the whole week it earned $28.2 million which was off a significant 60.7% from the week before, however this steep drop was in line with ROTK's and TTT's weekly decline at the same point (60.4% and 61.5%). This week was lower than ROTK's equivelant $35.9 million week by just 21%.
The Hobbit finale's $227 million is pacing 24% behind ROTK. If it follows the Lord Of The Rings finale's pattern from here, it will earn about $285 million, however if it plays out more like The Hobbit films, $260-$270 million is a more likely cume.
Weekend prediction: $11.3 million
Weekly prediction: $15 million
Final gross prediction: $270 million
Thursday, 8 January 2015
21st day at No.1
On Wednesday, BOTFA decreased 25% from Tuesday to gross $1.45 million. It was down 76% from last Wednesday, as was the Return Of The King. By the end of its third full week it will have earned $227 million including over $28 million from this week. BOTFA is on track for an $11-13 million weekend.
Wednesday, 7 January 2015
Under $2 million on Tuesday
The Hobbit finale increased 9% on Tuesday to lead the daily box office yet again, with $1.93 million. It was down 76% from last Tuesday which is a better hold than The Return Of The King's 79% drop. Today BOTFA and ROTK's Tuesday grosses at the same point were separated by under $100,000! This shows the BOTFA is starting to rapidly hold up better than ROTK.
For its third full week in theatres, The Hobbit should earn around $28 million which would put it down 61% from the previous week. This is is line with the drops of The Two Towers and ROTK for the same week. Though for the weekend, BOTFA could earn over $12 million which would be closer to TTT's 41% weekend decline at the same point, compared to ROTK's 49%.
For its third full week in theatres, The Hobbit should earn around $28 million which would put it down 61% from the previous week. This is is line with the drops of The Two Towers and ROTK for the same week. Though for the weekend, BOTFA could earn over $12 million which would be closer to TTT's 41% weekend decline at the same point, compared to ROTK's 49%.
Tuesday, 6 January 2015
Back to (Middle) Earth
With the holiday season now over, The Hobbit: The Battle Of The Five Armies came back down to earth with a bump on Monday. It fell 66% from Sunday and 76% from last Monday to gross $1.78 million; surprisingly the daily AND weekly hold is better than all of the Lord Of The Rings movies at the same point. Even more impressive is that today, the 20th day of its run, is the first day that The Hobbit finale has dipped below $5 million!
BOTFA is still on course for a total around $280 million.
BOTFA is still on course for a total around $280 million.
Sunday, 4 January 2015
No. 1 for third weekend
The Hobbit retained the top position at the box office for the third weekend running with $21.7 million during the New Year Holiday Weekend. The Battle Of The Five Armies was down a sharp 47% from last weekend which is more than The Return Of The King's 44% dip at the same point 9 years ago, but less than The Two Towers' 49% drop.
Over the weekend, BOTFA experienced similar daily holds to ROTK and is now tracking 24% behind the pace of it. By this point ROTK and TTT had earned 77% of their final grosses; if this is the case for BOTFA too, then it would ultimately end up with $286.5 million, however it would have to hold up very well in the coming weeks. Considering it opened at the same date as the Lord Of The Rings films and later than the previous Hobbit films, it's more likely to hold up well like LOTR in January and February, and less like the first two Hobbits, though that's still a tough job to do.
International
The Hobbit earned $52 million internationally this weekend, bringing its foreign gross to $502 million. Add in its $221 million domestic earnings and it's worldwide total stands at $723 million, which makes it the fifth highest grossing film of 2014. Regardless of whether it reaches $1 billion or not, it will move up to number 2 by the end of its run.
Over the weekend, BOTFA experienced similar daily holds to ROTK and is now tracking 24% behind the pace of it. By this point ROTK and TTT had earned 77% of their final grosses; if this is the case for BOTFA too, then it would ultimately end up with $286.5 million, however it would have to hold up very well in the coming weeks. Considering it opened at the same date as the Lord Of The Rings films and later than the previous Hobbit films, it's more likely to hold up well like LOTR in January and February, and less like the first two Hobbits, though that's still a tough job to do.
International
The Hobbit earned $52 million internationally this weekend, bringing its foreign gross to $502 million. Add in its $221 million domestic earnings and it's worldwide total stands at $723 million, which makes it the fifth highest grossing film of 2014. Regardless of whether it reaches $1 billion or not, it will move up to number 2 by the end of its run.
Saturday, 3 January 2015
BOTFA passes $200 million
The Hobbit earned an estimated $8.4 million on The first Friday of 2015 bringing its 17 day total to $207.2 million. It decreased 10% from New Years Day, which is better than The Return Of The King's 17% daily decline and it was down 46% from last Friday, which is similar to ROTK's week-on-week drop of 44.5%.
For the weekend I stand by my earlier prediction of $22 million, which would be a 46% drop from last weekend. In comparison ROTK dropped 44%, however a $22 million weekend for BOTFA would be just 22% less than ROTK's third weekend. This would see The Battle Of The Five Armies keep 1st position at the box office for the third week running. By the end of the weekend, it shall've crossed the $220 million mark which would put it 24% behind the $290 million earned by ROTK at the same point.
International
Between Christmas and New Year, The Hobbit earned another $52 million across the rest of the globe to bring its overseas total to $458 million. It will cross the $500 million mark over the weekend to reach a worldwide total of over $700 million; $1 billion worldwide still appears to be within reach.
For the weekend I stand by my earlier prediction of $22 million, which would be a 46% drop from last weekend. In comparison ROTK dropped 44%, however a $22 million weekend for BOTFA would be just 22% less than ROTK's third weekend. This would see The Battle Of The Five Armies keep 1st position at the box office for the third week running. By the end of the weekend, it shall've crossed the $220 million mark which would put it 24% behind the $290 million earned by ROTK at the same point.
International
Between Christmas and New Year, The Hobbit earned another $52 million across the rest of the globe to bring its overseas total to $458 million. It will cross the $500 million mark over the weekend to reach a worldwide total of over $700 million; $1 billion worldwide still appears to be within reach.
Friday, 2 January 2015
$71 million second week
On the first day of 2015, The Hobbit: The Battle Of The Five Armies increased 55% from New Years Eve to earn $9.3 million at the domestic box office. This daily percentage increase is weaker than 70% increase of The Return Of The King at the same point 9 years ago. It is also down 29% week on week, which is far larger than ROTK's weekly decline of just 9%, however this was to be expected with Christmas Day grosses being more inflated than usual a week ago.
So overall, BOTFA earned $71.8 million in its second full week in theatres. It was down just 22.6% from the previous week, which is a better weekly hold than any of The Lord Of The Rings movies at the same point, including ROTK's 24.7% decline.
The Hobbit is now just $1.15 million away from reaching $200 million. If it follows ROTK's pattern from here, it will earn $20 million this weekend, and $285 million by the end of its run. However since BOTFA's New Years Day gross was less inflated than ROTK's, it may hold up better over the coming weekend, resulting in a 3 day gross nearer to $25 million. In its 3rd full week in theatres, it will likely earn no more than $30 million.
So overall, BOTFA earned $71.8 million in its second full week in theatres. It was down just 22.6% from the previous week, which is a better weekly hold than any of The Lord Of The Rings movies at the same point, including ROTK's 24.7% decline.
The Hobbit is now just $1.15 million away from reaching $200 million. If it follows ROTK's pattern from here, it will earn $20 million this weekend, and $285 million by the end of its run. However since BOTFA's New Years Day gross was less inflated than ROTK's, it may hold up better over the coming weekend, resulting in a 3 day gross nearer to $25 million. In its 3rd full week in theatres, it will likely earn no more than $30 million.
Thursday, 1 January 2015
Happy New Year!
First of all, I'd like to wish everyone a very happy new year! 2014 has been a very good year for me, although not for the box office! This year was down 5% on 2013's record breaking year and the least amount of tickets were sold since 1995. Still, The Hobbit: The Battle Of The Five Armies will end up being the 3rd highest grossing film of 2014 domestically, and ranked 2nd worldwide, which is a great result.
BOTFA grossed $6 million on New Years Eve to remain in first place at the daily box office for the final day of the year. It was down 25% from Tuesday's gross, which is more than The Return Of The King's 22% decline, however BOTFA's Wednesday's gross was virtually unchanged from its Christmas Eve gross a week ago, as was ROTK's.
The Battle of The Five Armies in 2014
On Wednesday 17th December 2014, the last movie in The Hobbit film trilogy opened to $24.5 million, exactly 9 years after the opening day of the last movie in the Lord Of The Rings film trilogy. It opened 29% below the $34.5 million of The Return Of The King, by the end of its opening weekend is was pacing 28% behind ROTK's five-day frame, after its first 10 days it was 25% behind, and now, after 15 days its $189.5 million running total is 24% behind the $249.5 million 15 day total of ROTK's. This shows that The Battle Of The Five Armies is holding up better than ROTK, which puts it firmly on track for a $280+ million total. However, The Lord of The Rings movies held up better than the previous Hobbit films in January, so BOTFA's final cume largely depends on how well it holds up in January.
BOTFA is currently running on the high end of pre-release expectations and it looks to make another $100 million before the end of its run, which would be a fantastic result for the movie. It won't match An Unexpected Journey's $303 million, but it should earn considerably more than The Desolation of Smaug's $258 million. Internationally, China may provide The Hobbit with the boost to push it over the $1 billion mark, joining ROTK and AUJ.
Pre-release estimates: $230-$300 million
Current prediction: $285 million
Worldwide: $1 billion
BOTFA grossed $6 million on New Years Eve to remain in first place at the daily box office for the final day of the year. It was down 25% from Tuesday's gross, which is more than The Return Of The King's 22% decline, however BOTFA's Wednesday's gross was virtually unchanged from its Christmas Eve gross a week ago, as was ROTK's.
The Battle of The Five Armies in 2014
On Wednesday 17th December 2014, the last movie in The Hobbit film trilogy opened to $24.5 million, exactly 9 years after the opening day of the last movie in the Lord Of The Rings film trilogy. It opened 29% below the $34.5 million of The Return Of The King, by the end of its opening weekend is was pacing 28% behind ROTK's five-day frame, after its first 10 days it was 25% behind, and now, after 15 days its $189.5 million running total is 24% behind the $249.5 million 15 day total of ROTK's. This shows that The Battle Of The Five Armies is holding up better than ROTK, which puts it firmly on track for a $280+ million total. However, The Lord of The Rings movies held up better than the previous Hobbit films in January, so BOTFA's final cume largely depends on how well it holds up in January.
BOTFA is currently running on the high end of pre-release expectations and it looks to make another $100 million before the end of its run, which would be a fantastic result for the movie. It won't match An Unexpected Journey's $303 million, but it should earn considerably more than The Desolation of Smaug's $258 million. Internationally, China may provide The Hobbit with the boost to push it over the $1 billion mark, joining ROTK and AUJ.
Pre-release estimates: $230-$300 million
Current prediction: $285 million
Worldwide: $1 billion
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