The Hobbit: The Battle Of The Five Armies earned a disastrous $2.5 million on Friday which was an increase from Thursday by just 85% compared to the Return Of The King's 122% increase at the same point. It was down a crippling 70% from last Friday compared to ROTK's 65% weekly drop. That puts it on track for a weekend gross of under $10 million which would equate to sharp 55-60% drop from last weekend, far more than ROTK's 50% decline. It also means that The Hobbit is not guaranteed to take 3rd place this weekend, it will have to fight it out with Unbroken and Into The Woods for places 3,4 & 5; Into The Woods is most likely to come out on top.
In the bigger picture BOTFA should still top The Desolation Of Smaug's $258 million although not by a significant amount. The upcoming holiday weekend should help to stabilise it; The Lord of the Rings movies all dropped under 30% from this to that weekend, however that is easier said than done considering last years DOS declined a large 54% for the holiday weekend.
If BOTFA follows ROTK's pattern from here it will still earn over $280 million, but the far more likely outcome is that it holds up like the previous Hobbit instalments and barely makes $260 million.
No comments:
Post a Comment