After earning $0.7 million on Thursday, The Hobbit finale increased 68% to earn $1.19 million on Friday. The daily increase was more than The Desolation of Smaug's 50% increase at the same point, but a far cry from An Unexpected Journey's 119% jump. It was down 52% from last Friday; in comparison Smaug was down 56% week on week and Jouney was down just 38%.
It will earn about $4.9 million for the weekend and $6 million over the four day frame. This would represent a 48% decline from last weekend. While this is another poor hold for The Battle Of The Five Armies, it is a at least better than the 54% drop that Smaug experienced over the same weekend last year. It remains unclear if BOTFA will pass the $258 million cume of Smaug.
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