On 42nd day in theatre, The Battle Of The Five Armies passed the $250 million mark with a daily gross of $0.254 million. The Desolation Of Smaug reached this milestone in exactly the same amount of time, while An Unexpected Jouney made it in just 22 days.
Tuesday's gross represented an increase of 27% from Monday which is solid amongst LOTR and previous Hobbit films which all increased between 4% and 31% at the same point. However it was weak amongst other current wide releases; most of the 14 films showing in over 1000 cinemas experienced a daily increase of at least 35%.
This weekend is a real chance for The Hobbit to stabilise: $1.8 million would be a solid three day gross.
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