In what will be its last day atop the box office, The Hobbit earned $1.34 million. The final film in the Middle Earth saga has been at no.1 for 22 of the past 23 days: 5 more than An Unexpected Journey and 9 more than The Desolation Of Smaug!
BOTFA declined 7% from Wednesday; in comparison all the Lord of the Rings films had a 9% daily drop at the same point. It was also down 86% from last weeks inflated New Years Day performance, which is practically identical to The Return Of The King's 87% drop. For the whole week it earned $28.2 million which was off a significant 60.7% from the week before, however this steep drop was in line with ROTK's and TTT's weekly decline at the same point (60.4% and 61.5%). This week was lower than ROTK's equivelant $35.9 million week by just 21%.
The Hobbit finale's $227 million is pacing 24% behind ROTK. If it follows the Lord Of The Rings finale's pattern from here, it will earn about $285 million, however if it plays out more like The Hobbit films, $260-$270 million is a more likely cume.
Weekend prediction: $11.3 million
Weekly prediction: $15 million
Final gross prediction: $270 million
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