Sunday, 18 January 2015

Another poor hold

TUESDAY UPDATE:

Actual show that over the 3 day frame, The Hobbit earned $4.9 million. On Monday it earned $1.07 million to bring the four day holiday total to $5.98 million. It's total currently stands at $245.66 million.

International

The Hobbit's foreign total is currently $558.6 million which pushes it past $800 million worldwide. It opens in China on Friday, and by the end of its run there it should hope to make at least $100 million.


SUNDAY UPDATE:

As predicted, The Battle Of The Five Armies earned $4.86 million over the weekend. The Hobbit should've stabilised this weekend due to the Martin Luther King holiday on Monday, however it was still down a significant 48% from last weekend; this is far more than the declines of all of The Lord Of The Rings movies (23-30%) and An Unexpected Jouney (33%) over the same weekend. The only good thing to come out of this is that it is an improvement over The Desolation Of Smaug's 54% drop at the same point.

By Monday it probably will have earned about $6 million over the four day weekend, for a total of $245.6 million. It will end up with around $260 million by the end of its run, meaning that it could earn less than its predecessor.

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