Thursday, 15 January 2015

Down 21% on Wednesday

The Battle Of The Five Armies took in $787,000 at the box office on Wednesday, down 21% from Tuesday. This is a larger daily decline than all of the Lord Of the Rings drops at the same point (14-18%), although in fairness their Tuesday grosses were far less inflated than BOTFA's. It also was a smaller daily drop than the previous Hobbit instalments on the Wednesday before the Martin Luther King Holiday weekend (22-24%). Interestingly, its gross this Wednesday was down by 43% from last Wednesday; the Return Of The King had exactly the same weekly decline at the same point in its run.

BOTFA should earn about $0.8 million today, meaning that this week it will've earned $12.7 million, which is a sharp 55% drop from last week. If it follows An Unexpected Journey's pattern over the weekend, it will earn $7.2 million over the three day frame, and $8.9 over the four day frame, However if it follows The Desolation Of Smaug's pattern, it will earn $4.9 over three days, and $6 million over four. Unfortunately BOTFA will earn closer to the latter, although there's no reason to suggest that it could earn a little more.

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