Tuesday, 13 January 2015

Back to 3rd on Monday

The Hobbit regained 3rd position at the box office on Monday with $0.72 million. It was down 73% from Sunday which is practically identical to the 5 previous movies at the same point; (their daily drops were 73%-75%). It was down a sharp 60% from last Monday which is a bigger weekly drop than the Return Of The King and The Two Towers: both 51%.

By the end of its run, The Battle of The Five Armies will end up with little more than The Desolation of Smaug's $258 million. If it follows its previous instalments from here, it should earn just over $260 million.

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